Lorena Berron Cadenas

I help organizations to systematically turn data into decisions

Learn about how I’ve built products and workflows to continuously learn from data, make use of what already exists, and optimize data collection.

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(2025) Book Chapter on Business Model Innovation

Learn how STEM businesses can embed data and insights directly into the business model. When building digital products and platforms, continuous business experimentation becomes a must to drive value and keep metrics growing. This chapter discusses how to use data as a core business tool.